"Advertisers Say The Darndest Things..."

Advertising must be a crazy world.

I got this trifold brochure in the mail from a local office of a national home cleaning business, and I found it's catch phrase to be quite a sad one. Now, I think we all understand that the purpose of ad verbage is to get the consumer to buy into the product, but anybody with half a spiritually-inclined brain will balk at the shallowness of this particular campaign.

We'll each take something away from the phrase (or not). First thing I think of is how it demeans anyone who cleans houses...as if someone is too good, too busy, too important to waste their time cleaning house. Second, Life's not too short...it's what it is and needs to be, length-wise, for each of us, individually. Of course, you're welcome to have the perception that things are 'not enough', and the Universe will always make sure you experience that in your life...our attitudes and belief structures create our own realities. "Beliefs", both conscious and unconscious are very powerful shapers. Just passing it along for the inquiring minds out there...

Around 8am Felix came ashore as a Category 5 hurricane in northeast Nicaragua, along what is known as the "Mosquito" Coast. The eye made a direct passage over Cayos Miskitos before hitting land...winds were up at 160 mph, and storm surges approaching 20-feet.

Naturally, Felix will quickly lose strength in terms of winds, but will continue to produce punishing amounts of rain for the mountainous terrain of Central America. The forecast track is for Felix to stay over land all the way to southern Mexico.

Next on the name game list is "Gabrielle"...and 10 to 1 it's getting ready to pop off the Southeast Atlantic coast. Several models indicate a quick flaring to Tropical Storm status of this area, with a very uncertain track as it will be in at atmospheric eddy of sorts. Keep an eye open on this one.

Our weather didn't get the memo that it's September and no longer August....low 90s are in our forecast all week, but at least the humidity levels are low and more bearable. I can't even talk about my 10% chances for isolated storms in the mountains and foothills until the weekend, more than likely. The drought grip tightens thanks to our unending high pressure that has had the Southeast in a Full Nelson for longer than I can remember. Speaking of Nelsons, I'd better go and wrestle with some more weather data...