Friday, October 26, 2007

"Fried Fridays: Milking It For All It's Worth"

Whereas these "Fried Friday" posts usually involve my selection of a shamefully ridiculous 'story of the week', this one is pretty humorous. Kudos go to those affected by the story that follows...

If you make airline reservations frequently, or deal with meteorologic data on a regular basis, you become familiar with airport "identifiers".

Some make sense:

CLT
...Charlotte

GSP
...Greenville-Spartanburg

ATL
...Atlanta


And some make no sense, at first glance:


MSY
...New Orleans (Moisant Stock Yards)

TYS
...Knoxville (Tyson Field)

SDF
...Louisville (Standiford Field)


And some, well...some just 'are':


SUX
....Sioux City, Iowa.


Yep, city leaders in good ol' Sioux City decided to quit petitioning the FAA to change the identifier for Sioux Gateway Airport; instead, they've chosen to give it a big ol' bear hug and turn it into a marketing and merchandising extravaganza.


That's right, be the first person on your block to buy a ball cap or T-shirt emblazoned with the words


"FLY SUX"

And if you think I'm making all of this up, go check out their website which is, of course...

www.flySUX.com



Yes, hand it to the stalwart Iowans to make light of a burdensome moniker. Oh, it gets better. You see, the city petitioned the FAA on two occasions, once in 1988...and again in 2002,when then Mayor Craig Berenstein described SUX as an embarrassment to the city.

The FAA then offered 5 options, one of which was...again, I did not make this up...GAY. Even though GAY is taken from "Gateway" in the airport's name, it simply added kerosene to the fire at hand.

Myself, I'm rather fond of shorts and T-shirts, which I wear 80% of the year...and I found a T-shirt at FlySUX.com that tickled me more than the ones above:

Never been to Sioux City...but I think I now know what to expect...

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